Home

FULL-SERVICE MEDIA AGENCY · MADRID · BUENOS AIRES

BUILDING BRANDS
+ BIGGERVALUABLESMARTER

Strategy, creative, production and media buying, both conventional and through media bartering. All in one team.

20 YEARS

of experience building brands

4 SERVICES

creative, production, media and media bartering

DIRECT ACCESS

to the agency’s leadership

2 OFFICES

Madrid and Buenos Aires

BRANDS THAT HAVE TRUSTED US

JimboFreshBBVAKuida-TBarillaOrsa DrinksMapfreMendizToyotaIberitosEl Corte InglésSpiukSan MiguelGarcía BaqueroL'OréalCataMediaMarktHeliosPescanovaFarma DorschFont VellaQuelyAir EuropaThe Beauty CornerRay-BanNuxePascualCentros IdealUniversidad de DeustoLotus GrillSchweppesYes We CannLotus Biscoff

WHAT WE DO

EVERYTHING UNDER ONE ROOF

One team plans the strategy, creates the campaign, produces it and buys the media. No middlemen, and nothing lost between stages.

01

STRATEGY AND CREATIVE

  • Brand concept and positioning
  • Taglines and campaign messaging
  • Branded content and storytelling
  • Visual identity restyling

02

VIDEO PRODUCTION

  • TV commercials and video
  • Corporate and digital content
  • Making-of films and infographics
  • Events and video mapping

03

MEDIA PLANNING AND BUYING

  • Media strategy and planning
  • Negotiation and buying, offline and digital
  • Audits and audience research
  • Tracking, reporting and KPIs

04

MEDIA BARTERING

  • We take stock in exchange for media
  • A more efficient media budget
  • Tailored solutions for every stock
  • Sold through controlled, confidential channels
Car commercialCamera operatorRestaurant shootCommercial with a plane on the runwayOutdoor shoot with a shepherd and flockUrban shoot with a skaterShoot in the García Baquero cellarOutdoor fashion shoot

MEDIA BARTERING

YOUR STOCK CAN PAY FOR CAMPAIGNS

We turn your product stock into media campaigns. It is extra budget that comes from the warehouse, not from your approved marketing budget, and it doesn’t compete with your current agency.

01  TELL US ABOUT YOUR STOCK

Surplus, short shelf life, packaging changes or end-of-line products.

02  WE TURN IT INTO MEDIA

We value the product, then plan and buy media for the same amount.

03  YOUR CAMPAIGN GOES LIVE

And the product is sold through controlled channels that you approve.

COMPLETE DISCRETION

Confidential deals. The product is sold through closed channels, with veto rights and traceability, and no public exposure for your brand.

Tell us about your stock

CASES

JUST RESULTS

Jordi Cruz in the Lililup commercial

JIMBOFRESH INTERNATIONAL · FRESH FRUIT

LILILUP, THE MELON INTRODUCED BY JORDI CRUZ

Challenge: launch a new single-serve melon nationwide.

What we did: a full campaign: concept, commercial starring Jordi Cruz, shoot and TV plan on Antena 3 and laSexta (Espejo Público, La Ruleta and Zapeando).

Result: a national campaign on Antena 3 and laSexta (Espejo Público, La Ruleta and Zapeando), with Jordi Cruz as the face of the brand.

García Baquero cheeses from the Defiende el sabor campaign

GARCÍA BAQUERO · CHEESE

THREE COMMERCIALS IN THREE DAYS FOR «DEFIENDE EL SABOR»

Challenge: tell the story of three very different products in a single campaign.

What we did: scripts, casting and shooting of three pieces (La Cava, Ya Cortado slices and POK sheep cheese) in the Alcázar de San Juan cellar, a kitchen in Madrid and a farm with a shepherd and his flock.

Result: three commercials for TV and social media on the brand’s official channel, and an ongoing relationship: in 2026 we are still creating new pieces for García Baquero.

Cyclist riding the Mendiz F12 SL on a mountain pass

MENDIZ · BICYCLES

LAUNCHING THE F12 SL IN THREE COUNTRIES

Challenge: launch the brand’s new models in Spain, Italy and France at the same time.

What we did: launch videos, a Facebook and Instagram campaign in all three markets and a plan in specialist cycling press (Ciclismo a Fondo and Mundo Gravel).

Result: over 550,000 impressions and almost 7,000 website visits in two months, at €0.20 per click.

Farma Dorsch campaign

FARMA DORSCH · DERMOCOSMETICS

BRAND, CAMPAIGN AND WEBSITE FOR A SPANISH LAB

Challenge: build awareness of a sensitive-skin dermocosmetics brand made and packaged in Spain.

What we did: advertising campaigns, a brand film, product videos and Farma Dorsch’s entire website, from design to launch.

Result: one team for the campaign, the videos and the website, with the same message across all the brand’s channels.

Visit the Farma Dorsch website →

WHAT OUR CLIENTS SAY

Being able to hand creative, campaign development and media buying to a single team has been a huge operational relief for us. And moving our inventory through barter is a tremendous competitive advantage.
Miguel Ángel Jiménez Bosque
CEO, Jimbofresh International
What I value most is their seriousness in planning and their day-to-day rigour. They support you with complete reliability.
M.ª del Mar García-Baquero
CEO, García Baquero
We are here to make the investment pay off. They take care of all the creative and advertising without any fuss.
José Luis Gutiérrez
CEO, Bicicletas Mendiz
In our sector the bar for aesthetics and communication is very high. Finding an agency that handles both the visual and production side and the media strategy with ease, and that also dares to innovate with exchange formulas, is not common.
Coral Márquez Dorsch
CEO, Farma Dorsch

«THERE ARE NO SMALL BRANDS, ONLY BRANDS THAT NEED A PUSH»

Alfredo Rebagliati · CEO and founder

TEAM

WHO YOU WORK WITH

SWIPE TO SEE THE TEAM →

Alfredo Rebagliati

Alfredo Rebagliati

CEO and founder

Trained at McCann Erickson, Bassat Ogilvy and Media Planning in Buenos Aires, New York, Madrid and Barcelona.

Silvio Diego Roldán

Silvio Diego Roldán

Account director

Over 20 years in media strategy, planning, negotiation and buying.

Vanesa Ramello

Vanesa Ramello

Creative director

Copywriter for Coca-Cola, Motorola and Starbucks. Organised the first TEDxWomen in Argentina.

Pablo Nicolini

Pablo Nicolini

Production director

Over 25 years directing ads and content for TV and social media.

Cristina Delgado

Cristina Delgado

Digital manager

Over 17 years in digital and brand communication: lifestyle, hospitality and fashion.

Lola Martín

Lola Martín

Project manager

Coordinates national and international projects. Former account director at a PR agency.

CONTACT

LET’S TALK

Tell us what you need. You’ll hear back from someone in leadership, not an auto-reply.

Madrid

MADRID

Edificio TRIPARK · C/ Jacinto Benavente, 2
28232 Las Rozas, Madrid (Spain) · +34 91 539 0312

Buenos Aires

BUENOS AIRES

Av. Santa Fe 2742, P.4 B · C1425 Buenos Aires (Argentina)

contacto@equilibramedia.com

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.